My Introduction

My Introduction:

My name is Amy Bauco, my candidate number is 9013. I am part of group 1 and the other members of my group are Shayam Utting (9164) and Monica Aghadiuno (9365). To see my work please see the labels on the right hand side named AS Research and Planning, AS Construction and AS Evaluation. Our final opening sequence is shown below, along with a group photo next to it, on the right.

Our Film Opening Sequence

Our Film Opening Sequence:

Sunday, 19 October 2014

Big Hero 6 Case Study Introduction

Big Hero 6:

Film genre and type of production?

- Animation, action-adventure, comedy film - Wikipedia
- PG
- Superhero movie
- High budget, high concept, event movie - Official Website

What's the film about?

- Set in a fictional metropolis called San Fransokyo, a young robotics prodigy names Hiro Hamada and his robot Baymax uncover a criminal plot and pull together a team on inexperienced crime-fighters to solve the mystery surrounding the crime.
- Crime fighting, a journey
- Friendship
- Coming of age, growing up

Global and UK release dates? Where and what formats?

- October 23, 2014 - Tokyo International Film Festival (premier)
- October 25, 2014 - Austin Film Festival and Philadelphia International Film Festival
- October 31, 2014 - Abu Dhabi Film Festival
- November 1, 2014 - Hawaii Film Festival
- November 7, 2014 - Released in 3D and 2D in the USA and Canada - Walt Disney Animation Studios
- November 7, 2014 - February 11, 2015 - Released in over 50 countries including:
  - January 30, 2015 in UK and Ireland
  - February 11, 2015 in France
- Staggered global release means that (hopefully) positive word of mouth spreads across countries via social networks, but the companies have to rely on it being positive and not negative.
- There is also a risk that the film may be downloaded and watched online but as it is a 3D film, its not as likely. Only 0.01% of hollywood film profits are lost to piracy.
John Lasseter (center), co-director Chris Williams (right), and actor Kotaro Koizumi (left), actress Miho Kanno (second from left) at the premiere of ‘Big Hero 6′ in Tokyo.
Nationality of the film?
- Initially set in Tokyo but was moved to america (so that it is multi-ethnic)
- Dystopian setting: San Fransokyo - Tokyo and San Fransisco
- Walt Disney Animation Studios Production (American company)
- International reach and appeal with Japanese side
- Marvel (american) were originally involved in production but since some disputes, the Marvel name has been taken away from the film; the Marvel target audience wouldn't be impressed with the marvel plot being 'disneyfied'

Institutions behind the film's production and UK/US distribution? Where are they based?

- Producer: Walt Disney Animation Studios
- Distributors: Walt Disney Studios Motion Pictures (France, Japan, USA)
                      Forum Hungary (Hungary)
- Walt Disney are an international corporation with offices worldwide - expertees in different countries know their market so use different techniques to reach and appeal to the audience, but the trailers etc. are brought directly from Disney Hollywood.
- Walt Disney is a vertically and horizontally integrated institution: big studios, global corporations

What's the films production budget?
- Predicted high budget (around $200 million)
- Financed by Walt Disney itself
- Unknown at the moment

Any connections with other films?
The Trailer mentions that the film is from the same producers as 'Frozen', 'Wreck it Ralph' and 'Tangled'
- Synergy is created through the trailer which uses this to promote the product.
- Director Don Hall also directed 'Princess and the Frog' and 'Tarzan'
- Director Chris Williams co-directed 'Bolt' and 'Mulan'

- Marvel connections due to the Marvel name
- Connections to the x-men franchise as two of the characters 'Sunfire' and 'Silver Samurai' from that franchise are found in Big Hero 6.

Who's the director?
Chris Williams - Director
Don Hall - Director
-Directed by: 
Don Hall - director brought in by Disney,

Chris Williams - inhouse director at Walt Disney.

- Produced by:
Roy Conli and John Lasseter

How has the film been cast? Who's in it?
Ryan Potter (Hiro)
- Not well-known actors
- Ryan Potter - Hiro (known for Nickelodeon comedy-action series Supah Ninjas)
- Jamie Chung - Tamago (known for 'The Hangover' and 'Suckerpunch')
- Scott Adsit - Baymax (known for '30 Rock')
- Genesis Rodriguez - Honey (known for series produced by US based TV network Telemundo)

Core audience? Secondary/ tertiary markets?
Core: Young Kids 
          Fans of Disney
Secondary: Parents, the rest of the family
Tertiary: Fans of Fall Out Boy (song in the trailer) and fans of Marvel.

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