My Introduction

My Introduction:

My name is Amy Bauco, my candidate number is 9013. I am part of group 1 and the other members of my group are Shayam Utting (9164) and Monica Aghadiuno (9365). To see my work please see the labels on the right hand side named AS Research and Planning, AS Construction and AS Evaluation. Our final opening sequence is shown below, along with a group photo next to it, on the right.

Our Film Opening Sequence

Our Film Opening Sequence:

Tuesday, 27 January 2015

R+P Post 5: How we plan to attract/address our target audience

A scene from 'Wild Child' in which the
girls are getting ready for a disco, a
common activity for all girls and women
Our film's target audience is men and women aged 15-30 and also fans of neo-noir films. We plan to attract men through the use of a good looking woman as the main character but also the action in the film. This is connoted in the opening through seeing the gun in the drawer, showing there is more to this character than we think. It will attract women through the use of a female protagonist who is doing typical feminine things to get ready for a night out, thus making her relatable for women.

We will attract the target audience aged 15-30 through the use of a young protagonist, again making it easier to relate to her, meaning this age category more interested in watching on to see what happens with her. As our film is certified as a 15, this is where our target audience should start. Also, we are doing a modern twist on a film noir, making it neo-noir, which will attract the younger audience because they will recognise the situations and props in the film, as it is more c
urrent, for example the use of smart phones. Lastly, the younger audience will be further attracted through the cool graphics used in the opening for the title, which are typical of film noir and crime dramas in general. Our inspirations for the graphics came from 'The Girl With The Dragon Tattoo' another crime drama, as the graphics were very dark and mysterious.

The opening sequence for Dexter, involving the end reveal
of his character.
Our secondary audience is crime drama fans and those aged 40-80. Crime drama fans will be attracted because of the mystery in the opening sequence, by not revealing her true identity until the end. We got inspiration to hide her identity from both 'Seven' a psycological thriller film in which the opening focuses on a mystery man, but also from 'Dexter' the TV show because we don't see the mans whole face until the end, as shown on the right. The iconic use of a hand gun and detective badge connotes this genre, also making it appealing to crime drama fans.

We thought a secondary audience aged 40-80 would be a good category as these age groups are more likely to remember the old original noir films, so would be interested in seeing this modernisation of a typical noir film and a femme fatale.

Finally, our tertiary audience for this film we have decided is couples and romance fans, because although there is a twisted storyline to our film, there are aspects of romance in the film as the protagonist tries to get this man to fall in love with her, and they end up gettting married. Therefore there is a romance storyline which they would be interested in, but it is not as simple as it seems.

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