Following this we decided on our mass audience and our niche audiences, they are shown in the following prezi presentation.
Note on the prezi:
We also thought that our audience would be equally skewed to men and women, because she acts in a way that men will understand and be fond of, but also appeals to women through the use of a female protagonist.
We decided on a target audience of both men and women aged 15-30, but primarily those of any age and gender who are fans of the neo-noir/film noir genre. As we already had this audience in mind it made it easy for us to tailor our opening to our target audience, as we have done.